B Marketers are particularly interested in postpurchase behavior because it. 62. Only about 200 million of these people earn more than the equivalent of $1,000 per year. . True B. Edward alerted Harry, and Harry preordered many Honda hybrids before they became available. Verified questions. promote products more frequently in traditional media. Select one : d . She has defined the . corporate strategies designed to maximize profits. Marketers are particularly interested in postpurchase behavior because it entails actual rather than potential customers. In pricing products in parts of Europe, including Italy, Spain, Greece and France, U.S. companies need to be aware that sales (i.e. Phil put down the phone and told Alice, "I just love that customer. translating advertising copy for the entire ad except the brand name. No; this is a waste of time since straight rebuys are straightforward and easy to handle. He will gather information about the transportation and communications capabilities in each country. Chris is gathering information about the general economic environment in Nepal. buyers' remorseC. Nearly all small businesses have consensus buying centers. $22 Chinas standard of living has dropped over the past 30 years. These three brands make up her _____ set. Refer to Figure 4-8. developing brand names that have no preexisting meaning in any known language. Setting high customer expectations is a good strategy that will help to avoid customer dissatisfaction in the long run. 63. consumers in developing countries have very specific preferences. They have financial resources, want to control business operations, and have had considerable success marketing to Hispanics in the United States. Daniel knows satisfied customers will come back for software updates as the products and customer base changes. The acronym RFP, when used by those involved in business-to-business buying, stands for. The University will purchase new computers during the summer to update its computer labs. Most Americans tend to take access to global products and services for granted. Jorge is running against a sharp, experienced politician, someone who is known for their debating skills and cunning wit. provide the proper cleaning fluid to use on the cabinets. You can specify conditions of storing and accessing cookies in your browser, Marketers are particularly interested in post purchase behaviour, Marketers are particularly interested in __________ behavior because it entails actual rather than potential customers. Which global entry strategy has the highest degree of risk? She had not planned to buy it, but decided on the spot to buy one and try it. Post purchase - -the final step of the consumer decision process is postpurchase behavior.-Marketers are particularly interested in postpurchase behavior because it entails actual rather than potential customers. He had been saving money for months, and he noticed his attitudes and perceptions about diamond rings changing as he began paying attention to ads for rings. The Gates Foundation recognized problems in __________ exist in many African markets. Which of the following is NOT one of the roles typically played by one of the members of a buying center? how consumers decide to make their purchases. 75. James is probably concerned with __________ risk. Recognizing this corporate culture, someone attempting to sell to Fordham Hardware should. When Kinkos replenishes its supply of copy paper, it most likely involves a _____ situation. Indias population is fairly old and aging fast. extend problem solving beyond ritual consumption. But one danger of running out of the "doorbuster" deals is that a shopper may become angry or discouraged at failing to get the special item, and decide not to do any more shopping. Logically, Kelly's next step in the, Brand __________ is the set of assets and liabilities linked, to a brand that add to or subtract from the value, Bob and George live in the United States. Brad is trying to avoid . Raycom Construction needs heavy-duty equipment to install a new pipeline in northern Alaska. focus on providing information to and making the sales approach to the one decision maker. 2003-2023 Chegg Inc. All rights reserved. A strategic alliance is a relationship in which two firms collaborate on a business opportunity, but do not invest in each other. Sharon was considering. __________ factors, such as the purchase situation, often override or influence psychological and social issues influencing consumers purchase decisions. In this stage of the business-to-business buying process, firms are likely to narrow their selection to a few suppliers, often those with which they have existing relationships, and discuss key terms of the sale. Based on population growth rates in different regions, he should consider that. After need recognition and product specification, many firms using the B2B buying process. issue a request for proposals from invited suppliers. Which of the following would be an example of glocalization of the Fiesta? _____ is an entry point that is commonly used to find specific sites. To ensure that customers are satisfied after purchasing his software, Daniel could do all the following EXCEPT: create realistic expectations for his customers. Portals are strictly for buying and selling tangible products. These influences on her spending decisions are all ________ influences. visit customers after they have moved into their home.E. Phil put down the phone and told Alice, "I just love that customer. B2B partners often connect to each other on the Internet through special __________ designed to facilitate information exchanges and transactions. He offers them a taste of anything special he is cooking that day. No; the sales rep should be looking for new customers instead. Customers are more likely to talk about service that exceeded their expectation than about service that did not meet their expectation. Which of the following is NOT a major economic factor that the firm would consider? efforts to stimulate choices among government agencies. Which of the following is currently a negative factor for foreign investment in India? This is considered an external search for information. China drastically restricts the goods it allows U.S. companies to export to China. Some websites provide allow consumers to shop while getting opinions from online friends. 73. consumers may view their roles differently in different countries. information search decision rule self-actualization post-purchase limited problem solving. personally valuable, antique, or foreign-made. Many teenagers, both male and female, have clothes they purchased in the past that they "would not be caught dead in" today. Jordana is a travel agent. Jennifer's spending decisions are heavily influenced by her family, her peers, and her religious education. External agencies and government bodies publish safety ratings for cars to help consumers alleviate _____ risk. Sally is in the new marketing department of a mid-sized lawn and garden company. promotional efforts.D. Because not all purchase intentions result in an actual purchase, marketers calculate the _____ to measure how effectively a decision to purchase a specific product results in a completed purchase. 74. E) all of these. Edward, the leading salesperson for Harrys Honda dealership, began hearing customers asking for hybrid automobiles several years ago. There is only one global product strategy: to sell a product or service similar to that sold in the home country, but include minor adaptations. This site is using cookies under cookie policy . Tariffs, quotas, and currency exchange policies affect global. The office policy and procedure states that any purchase requests that are $3,000 and over must be given to Ms. Reynolds, who will obtain authorization from the Chief Financial Officer. Firms prefer to manufacture in a country that has _____ because it signals a greater opportunity to export products to more markets. Reginald knows his regular customers create repeat business and: assist him in meeting his functional needs. an indicator of the quality of life in a country. Ford Motor Company decided to sell the Fiesta around the globe. In a(n) _____ buying center, there may be many participants, but one person makes the decision alone. When they occasionally see those clothes hanging in the back of their closet, these teenagers probably feel: ScholarOn, 10685-B Hazelhurst Dr. # 25977, Houston, TX 77043,USA. Consumers consider universal, retrieval, and evoked sets during which stage of the consumer decision process? Russia is known for corruption, particularly bribe taking in business negotiations. According to purchasing power parity theory, if __________ is/are in equilibrium, products will cost the same in each country. Rachael is likely to be involved in an impulse buying process. Which of the following would you not expect to find in the RFP? Feel free to get in touch with us via email. provide the proper cleaning fluid to use on the cabinets. extend decision rules to the customer complaint desk. provide a satisfaction guarantee or return policy.D. Marketers call this process, Reginald greets his regular customers by name every morning when they come in for coffee. address the concerns of all members of the buying center with particular attention to those of the decision maker. Bids for supplying the required components or parts. George would probably be, considered a(n) __________ in the diffusion of innovation, Parents of young children have been known to drive out, of their way so their kids will not see McDonald's Golden, Arches and plead with their parents to stop. Darrell sells custom cabinets for upscale residential homes. 76. Gerald is assessing global entry strategies for his gourmet sandwich business. B. This is an example of ______________. D) owly. Many specialty portals have been created to serve specialized needs. Suppose that Volkswagen is preparing an RFP for a hands-free phone connection for a new car model. Indias infrastructure for supply chain management is not up-to-date. Joanna is at what level in Maslows Hierarchy of Needs? information search decision rule - 91307 darrell9173 darrell9173 03/11/2018 Although he is now in his seventies, he still has a "hands on" management style. Global businesses often find it particularly difficult to understand the __________ of a countrys culture. Andr was afraid his condominium would look shabby to his future in-laws, so he had it painted just before their visit. Fordham Hardware is known for its consensus buying center culture. Maslow's Hierarchy of Needs includes physiological needs at the lowest level and self-, actualization at the top. Jordana is basing her decision on. If a small business wants to take the least risky strategy to enter its first foreign market, it would choose which of the following global entry strategies? His purchases were __________. Sometimes consumers have second thoughts after buying goods that might be expensive, infrequently purchased, not meet performance expectations or are associated with a high level of risk. involves both compensatory and noncompensatory consumers. Customer satisfaction 2.) He offers them tastes of anything special he is cooking that day, and has a database with their birthdays, offering regulars a free meal on their birthday. These influences on her spending decisions are examples of. They also put personal care products in the pharmacy area, many aisles away from the grocery products. Which of the following trade agreements is designed to manage and promote trade activities for the United States, Canada, and Mexico? Glocalization refers to a global marketing strategy in which each of the four Ps is customized for each country. call for different marketing and selling strategies. Marketers sometimes use Hofstedes cultural dimensions to design marketing campaigns. Companies can help to overcome language difficulties in using brands by. every aspect of consumers purchase decisions. involves actual rather than potential customers. Which of these is NOT a disadvantage of franchising? analyzing consumer data for postpurchase dissonance signals. Laura has a nearly new economy car, but she wants a Ford Mustang because she thinks it would be exciting to own one. When entering a foreign market, the least risky strategy is. D. entails actual rather than potential customers. Ms. Reynolds serves as a __________ in the buying center. I got another big order, and they just keep on coming." Andr was addressing his __________ risk. This is the most important, riskiest and most expensive decision she has ever made. About us; Ask an Expert; Studocu World University Ranking 2023; Most B2B buying situations can be categorized into three types: new buys, straight rebuys, and. visit customers after they have moved into their homes. _____ reflects the link between consumers demand for a companys product and the companys purchase of necessary inputs to manufacture or assemble that particular product. Organizational culture may vary by geography. Which of the following is NOT one of the major trade agreements affecting global marketing? In terms of market size and population growth rate, which of the following is a trend that is occurring in the world market that impacts the marketing of goods and services? The president of the Northwoods University student body made a formal request to the IT department for additional computers in the main computer lab. consumer vulnerability. Paula is concerned with __________. Darrell knows satisfied customers will create word of mouth referrals for him. Kerrys purchase represents, Whenever Meredith buys toothpaste, she always automatically reaches for the same brand and puts it in her shopping cart with no thought or effort. consumers functional needs are greater than their psychological needs. Marketers particularly want their brands and products to be in consumers __________ sets. create post-election exuberance.C. Marketers know this is an especially critical time as consumers deal with: Reginald greets and chats with his regular customers every morning when they come in for coffee. He is evaluating market sizes and growth rates. In the process of ______, companies initially develop products for niche or underdeveloped markets, and then expand them into their original or home markets. Why are marketers particularly interested in postpurchase behavior? plus the net investment income earned from abroad. offset performance risk with financial risk. Variations in the product design country by country, with the same basic promotional campaign used in all countries. When considering global marketing opportunities in Bangladesh, Tom asked the question, "How will we get it there?" provide a hotline to immediately address customer feedback. Verified Answer for the question: [Solved] Marketers are particularly interested in postpurchase behavior because it: A) involves both compensatory and noncompensatory consumers. C) avoids situational conflicts. Like marketers, political candidates who set expectations too low, could:A.tarnish voter's image of the candidate.B. reinforce postpurchase cognitive dissonance. The discrepancy between a consumers actual state and desired state is associated with which of the following steps in the consumer decision process? B) image Darrell knows satisfied customers will create word of mouth referrals for him. Budweiser is well known for using humor in its ads for Bud Light beer. shopping. The Raycom engineers will primarily play the __________ role in the companys buying center. True B. central mediator of postpurchase behavior, linking pre-choice product beliefs to postchoice cognitive structure, consumer communications, and repurchase behavior (Bearden and Teel 1983; LaBarbera and Mazursky 1983; Oliver 1980). Growth has been relatively equal for both developed and less developed nations. Jorge is running against a sharp, experienced politician, someone who is known for their debating skills and cunning wit. Generally, firms entering foreign markets begin with. Suppose that Volkswagen is preparing an RFP for a hands-free phone connection for a new car model. by building brand awareness among potential customers. government actions that reduce competition from international firms. It includes customers satisfaction with the purchase, their likelihood of making repeat purchases, and their willingness to recommend the product to others. _____ pertain to the personal gratification consumers associate with the product or service. Jordana is buying a laptop computer to take on trips. Explore our library and get Marketing Homework Help with various study sets and a huge amount of quizzes and questions, Find all the solutions to your textbooks, reveal answers you wouldt find elsewhere, Scan any paper and upload it to find exam solutions and many more, Studying is made a lot easier and more fun with our online flashcards, Try out our new practice tests completely, 2020-2023 Quizplus LLC. Apple computer users tend to like the company and love its products. For each unit sold, the price sellers receive after the tax (net of tax) is assist him in meeting his functional needs. The RFP process is used by buyers to allow customer input into value creation. Marketers are particularly interested in postpurchase behavior because it entails actual rather than potential customers. 10+ million students use Quizplus to study and prepare for their homework, quizzes and exams through 20m+ questions in 300k quizzes. Yes; the sales rep might learn about a new opportunity in the need recognition stage. psychological. involves both actual and potential customers. NCD company wants to expand into the Mexican market. This could be the result of, The process by which goods, services, capital, people, information and ideas flow across national borders is referred to as. stimulate impulse voting.D. the United States and Western Europe will have dramatic increases in population growth leading to overcrowding. The architect probably serves as a gatekeeper in the buying center. The team's coach has invited all team members to make recommendations, after which he will select the successful vendor. The buying decision is likely to be most complex and take longest to complete in a(n) __________ B2B buying situation. the sum of all goods and services handled in a country. Marketers are particularly interested in _____ behavior because it entails actual rather than potential customers. Brands can be extremely valuable domestically, but international use can be challenging. Which of the following is the process of getting oxygen from the environment to the tissues of the body? Last semester, Henri bought his textbooks over the Internet and saved a considerable amount of money. Which of the following accurately represents the countries that make up what is known as the BRIC countries? Global segmentation, targeting, and positioning (STP) is more complicated than local STP because. To ensure that customers are satisfied, Darrell will likely do any of the following EXCEPT: let customers know they have the best quality cabinets available anywhere. urban population centers will become increasing unattractive and the rural areas will experience major growth in population. Tom is concerned about __________ capabilities in Bangladesh. Roberta works out at a health club, goes to yoga classes and reads magazines about womens health in order to satisfy her inner desires. For each unit sold, the price sellers receive after the tax (net of tax) is Alternative evaluation often occurs while the consumer is engaged which step of the consumer purchase process. He does not want to take a lot of risk and he is willing to limit his control of international stores. Marketers are particularly interested in postpurchase behavior because it, A. involves both compensatory and noncompensatory, B. offers insights into information search. Domestic firms developing a global entry strategy might consider franchising; however, the disadvantages need to be considered. India has no shopping malls or other large commercial centers. She carefully monitors the issuance of new home permits to anticipate how many appliances she will need to buy in order to supply her customers. economic. She . encourage the bidders to offer their best deals. Kimberly has just learned that Caribou Coffee is looking for a new source of commercial-grade coffee makers, one of the products she sells. Andrea and Karl got married a year ago and are ready to move out of their apartment and into a new home. 80. always include his firm in their universal set. adhering to the UN Convention on Naming Rights. John thinks the east side has a lot of crime, poor schools, and would be a poor choice of location to own a home and raise a family. Which statement about Indias population is TRUE? A. social B. financial C. performance D. psychological E. physiological, Zappos online shoe and clothing store has a unique way of dealing with abandoned shopping carts. avoiding the use of the brand name in advertising and focusing on feature and benefits. Frank also helps Kim to make appointments to see professors to discuss textbook choices. Jorge decides on a strategy of setting low expectations for his performance in the debate, telling reporters "Don't mis-underestimate me." Should an office supplies sales rep stay in close touch with his/her current customers, and why or why not? Arnie knows habitual purchasers with strong store loyalty are great customers. Companies can help overcome language difficulties in using brands by. They are in the __________ stage of the business-to-business buying process. E. provides insights on the information search process. This E-mail is already registered with us. Reginald hopes that this attention to his "regulars" will encourage them to. redefine determinant attributes. A. Whenever she sells an expensive vacation package, she encourages the customer to buy travel insurance, which provides reimbursement in case of trip cancellation due to illness or another emergency. A buying center whose members reach a decision based on a collective agreement is known as an autocratic buying center. Sometimes consumers have second thoughts after buying goods that are expensive, infrequently purchased, or associated with a high level of risk. Classes start in a few days, and he needs to decide right away how and where to purchase his books. Americans often equate "bigger" with "better," and prefer larger cars, TV screens, homes even meals. The most widely used metric used to gauge the size and market potential of an economy is _____ , which is defined as the market value of the goods and services produced by a country in a year. to avoid cultural reference group problems. The franchisor has limited ability to ensure that foreign operations follow all the concepts and ideas that made the firm successful domestically. _____ involves the buyer considering their own personal knowledge about a product based on past experience. situational. Marketers particularly interested in postpurchase behavior because it: A. involves both compensatory : 1346586. The traditional marketing strategy of selling umbrellas when it is raining is an example of how _____ factors influence consumers' decisions. In a(n) _____ buying center, one person is authorized to make a decision, but input from others is gathered before doing so. Firms typically repurchase office supplies (paper, ink cartridges, pens, etc.) perceptual learning. When Leanne gave her presentation to the BigDeal discount buying center team, she treated each members question seriously and gave equal time to addressing each. When assessing a client with partial-thickness burns over 60% of the body, which finding should the nurse report immediately? He ultimately will determine whether to buy, what to buy, how to buy, or where to buy. consumers weigh performance risk against functional needs when assessing their attitudes. Which of the following corresponds most closely to this aspect of the decision process? Marketers are particularly interested in postpurchase behavior because it:A.involves both compensatory and noncompensatory consumers.B. What role does Pedro play in the buying center? The Post-purchase behavior refers to the actions and reactions of a customer after they have purchased a product or service. These make up her __________ set. In the consumer decision process, we decide how much time and effort to expend searching for information based partly on. consumers attitudes are derived from unchanging decision rules. provide a satisfaction guarantee policy.D. Before going on his first business trip to China, Brad asked his Chinese-American friend to advise him on customs and values common among the Chinese businesspeople he will likely encounter. A time frame when the devices are needed. This is an example of which global entry strategy? Franks Pizza oven is broken and Frank will need to buy a replacement. Generally, people buy one product or service instead of another because they. A purchase decision which typically involves (at most) a moderate amount of effort and time is called, Kerry was in her grocery store and saw a display for a new organic yogurt. She will be engaged in, Postpurchase cognitive dissonance is especially likely for products that are. In a _____ situation, the buying center is likely to proceed through all six steps in the buying process and involve many people in the buying decision. Frank acts as the __________ in the business department buying center. Unlock the answer question John is involved in the buying center of a large organization. change the way process by which consumers make decisions. The most important consideration, when a firm chooses a global product strategy, should be, When Ben evaluated the commercial infrastructure in Mauritius, he considered the islands.
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