Lets take a look at the data more closely. But because were such a large property, such a scalable property and were delivering these 3 million viewers, if we didnt have later start times we would be down viewership almost every single week. [Online]. At the start of the 21st Century NASCAR TV ratings meant everything. When the TV ratings came in, NASCAR looked to have lapped the field. The Great Recession that swept across the landscape starting in 2008 changed everything. This Talladega tv rating doesnt add up FOX has been averaging -500,000 viewers for all of their races this year Theres no way the Talladega viewership couldve increased over 2022, when NASCAR was actually seeing slight increases. Every sport has a very passionate fan base. On Twitter, Adam Stern highlighted the viewership of the event, posting: What has caught the attention of many, however, is how they have managed to outshine other sports in numbers of viewership but have not been able to beat its last years record of viewership. The drops: 10% in one year, 19% in two years, 38% in three years, and, good golly Miss Molly, 51% since 2015, when NBC picked up the second half of the season in a giant 10-year contract, with Fox doing the first half. Herbst adds that small swings in the numbers show the steadiness of viewership week to week, and thats a very good thing. NASCAR averaged 2.93 viewers across Fox and NBC Sports in 2021, down 4 percent from last year (3.06 million) and 6 percent from 2019 (3.11 million), according to Sports Media Watch. Website (racingnews.co), & SportsBusiness Daily, & Sports Media Watch. Please logout and login again. The motorsports category overall in 2022 enjoys a viewership numbering just north of 9 million, but that pales in comparison to the 114+ million people who regularly watch the National Football League (NFL) or the nearly 69 million who watch Major League Baseball. As were putting our schedule together, we are ensuring that for these new tentpole events or races in new markets, that we have a network window home for those new events. April 29, 2023 at 3:55 PM. That was a concession NASCAR made for the big contract. This is a BETA experience. I think thats some pretty solid footing.. The 2013 Daytona 500 that was because of Danica Patrick. I wouldnt trade anything that happened with Bubba Wallace winning at Talladega for the world, but that race ran on Monday afternoon on NBCSN versus on NBC on Sunday, which is always one of our higher-performing races. (Photo by Chris Graythen/Getty Images), Head Updates Key Gravity And Radical Rackets, Shoes In Early 2023, Daescu Dominates In Doubles At The Association Of Pickleball Professionals Sacramento Open, Mike Tyson Wants WWE Match With Logan Paul, Talks UFC-WWE And Launch Of Tyson Pro, Several Lengthy Playoff Runs Raised The Bar Very High For Tampa Bay Lightning, Chicago White Sox Are Plunging Toward Their Worst-Case Scenario, Ten Teams That Should Consider Signing Former World Series MVP Madison Bumgarner, With Induction Weekend Coming, Baseball Hall Of Fames Official Tour Operator Opens Doors For Travelers, Here Are The Sixers Options At Center Against The Celtics Until Joel Embiid Returns, Fans might be tired of the novelty of the playoffs., selling a sport that is losing popularity and has three months of overlap with football. The six-race consecutive increase in viewership prior to Talladega is something that everyone can understand and helps reinforce just how healthy NASCAR is. The most important key figures provide you with a compact summary of the topic of "NASCAR" and take you straight to the corresponding statistics. So more people are tuned into Amazon prime or Netflix The NASCAR race today is set for a noon EST start time and will air on TV via FOX Sports 1. Additionally, FOX announced that the 2022 NASCAR Cup Season was the second most-streamed season all-time with an average minute audience of 35,714. Nascar's TV Ratings Are No Longer The Big Deal They Once Were - Forbes These Are The Reasons Why NASCAR Is Losing Fans - HotCars I feel like the season running from February to November is probably the right length of season for us, but its probably too early to tell if there could be any other changes going into the next rights cycle. This includes the total viewership, the percentage being up or down compared to last year, and extra information that can range from unfortunate circumstances for television coverage to the household share. NASCAR ratings have been on the decline over the last decade as they have taken a significant drop. (Jasen Vinlove / USA Today), NBCSN is shutting down at the end of 2021. Sunday's race in Atlanta, the fifth of the Cup Series schedule, attracted 4.003 million viewers. The good news for us is we have all the data from how midweek races performed versus how we perform on a Sunday against the NFL. With all the different metrics used to measure a sport these days however, it can be complicated. The fact is, NBC could bring Ken Squier and Gentleman Ned Jarrett back into the booth and call back the late, great Chris Economaki from Heaven to report from pit road, and it would still face the same big hurdle: selling a sport that is losing popularity and has three months of overlap with football. or Disney plus; there's more competition for those eyeballs then there's ever been. The aggregate effect of those four races was probably somewhere in the eight to nine points range, and then you have another network window next year as well that will help the season average as well. (Nielsen estimates from ShowBuzz Daily 4.25). Sundays NASCAR Cup Series race from Talladega averaged a 2.6 rating and 4.55 million viewers on FOX, flat in ratings and up 5% in viewership from last year (2.6, 4.34M). For NASCAR it meant fewer butts in seats at tracks, and fewer sponsors willing to part with what little revenue they were earning. With four consecutive racing weekends down the line, analysis shows the four events have been the most-watched sporting events across the United States. The belief is that maybe NASCARs partners dont always present the sport in the best light or maybe educate their viewers compared to some other motorsports forums. Year-over-year viewership this season has been down every step of the way. Ratings were like Bible verses, an almighty Gospel preached to stakeholders on how much of NASCAR was reaching the masses. Digital and social consumption is as important now, as it's ever been; probably more important now than it's ever been, he said. TV ratings are no longer the end all be all for NASCAR. Certainly, theres not a lot of sports properties that are on our scale that can tell that story. If we go back to 2013, there was a hot market for sports cable channels and NASCAR was the beneficiary of that hot market. Last year's fifth race, which took place in Phoenix six days earlier . (Christopher Hanewinckel / USA Today), Fox Sports has increasingly brought in current drivers, like Erik Jones (right) to its broadcast booth and drivers-only broadcasts. NBC was up from an advertising perspective; it has been years since that has been the case. We are happy to help. In some ways the Recession came at a most inopportune time for sports TV. (Photo by Robert Laberge/Getty Images), But it's an uphill fight for us and a lot of other sports properties. Every FOX race that can be compared to last year has posted an increase in ratings and viewership; the lone race on FS1 (Martinsville) declined. The network windows and broadcast windows have never been more important than they are in 2021. Brian Herbst is the senior vice president for media and productions for NASCAR. NBC reported Monday that its broadcast of the NASCAR Cup championship race from Homestead-Miami Speedway in Florida drew an average of 3.759 million viewers, its best audience for its half of the season. The same race last year attracted 4.154 million viewers, and the 2017 race drew 4.662 million both of which had established respective viewership lows for the 36th and final race of the too-dang-long Cup season. NASCAR viewership numbers are out; outscores all other - Sportskeeda However, the 2022 season represented very notable numbers. Please do not hesitate to contact me. Daytona 500 Ratings History (1979-present) - Sports Media Watch The next evolution in viewing habits is streaming. After a marked decline in the middle of the previous decade, NASCAR's television numbers have been on the rebound over the past five years. According to FOX TV, during the recently concluded event in Phoenix, the channel received a rating of 2.33 and a total viewership of 3.9 million. And thats with a rain-impacted Daytona 500 in 2021. It is and it will be a balancing act for us in the industry in 2023 to get that distribution mix right because were not going to have all of our races on broadcast, were not going to have all of our races on over the top platforms, we will be somewhere in between. NASCAR coming to terms with new reality - Washington Times Phoenix was not the only race to record a drop, with the 2022 Daytona 500 also under-performing in terms of viewership despite the hype and ticket being sold out. Ryan Truex wins his first NASCAR national touring race at Dover Website (racingnews.co), SportsBusiness Daily, Sports Media Watch. Is shortening the schedule back a little bit something to consider? Warfield, NASCAR managing director, social and digital content, Brad Keselowski, driver of the #2 Team Penske Ford Fusion, Jill Gregory, NASCAR senior vice president and chief marketing officer and Laura Froelich, Twitter global head of sports partnerships, pose for a photo after NASCAR announces plans to live-stream in-car cameras on Twitter for the 2018 season on March 14, 2018 in Los Angeles, California. Nascar's Daytona 500 ratings fall 35% YoY to all-time race low Be the first one to comment on this story. But excluding the Daytona 500, which was impacted by an hours-long rain delay, viewership (2.866 million average excluding Daytona) is on par with 2020 (2.91 million average) and 2019 (2.871 million average). Social impressions, social following, a positive buzz of our sport, which is measured by third parties, like at YouGov is up 2.5 X over the course of the last two to three years.. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. And because of the changes weve made as an industry that allows for the scheduling innovation that weve had over the last two or three years, our case to the networks for those network windows is a little bit more palatable. While Nielsen was undergoing its transformation other smaller agencies stepped into fill the void. Delaware is in its third year with just one . So if you look at where we were in 2021 from a viewership perspective, where were going to net out versus 2019, were actually flat from a viewership perspective if you take out the Daytona 500. Statistics for NASCAR indicate that 63% are male, 20% are minorities and 47% are between the ages of 18 and 44, with the majority of this age bracket being in the older end, the number of which is also dropping yearly. NASCAR at Dover live updates, highlights from 2023 race NASCARs TV ratings began to fall; the once all-mighty numbers began to show not an increase, but a decline. 1979-2004 numbers from Sports Business Daily 2.16.2005. NASCAR saw season-long viewership increases for its Xfinity Series, which got an average of 1.04 million viewers and was up 9% from '20 and '19. Last year, nearly 70 million unique viewers tuned. Along with that came an all-important metric: the Nielsen ratings. We feel pretty good about where were trending for those discussions with Fox, NBC and anybody else. NASCAR is no exception. I wont disclose exact numbers, but there were 23 new brands that were not in the sport in 2019 that are buying ads for Fox today. But part of that record television deal was the fact that there were going to be more races on cable, with FS1 coming in and NBC Sports pushing NBCSN. Fans can also watch NASCAR races for free by signing up for a trial of fuboTV. ET; it will have a start time of 3 p.m. next year. The only potential exception to that at the end of their season will be the NFL. However, based on the total viewership above, the 2022 season appears to be showing signs of NASCAR going in the right direction. As usual, it ranked much further down in the young adult demographics, placing eighth in 18-49 behind Kings-Warriors and six additional NBA playoff games. The NASCAR Cup Series race at Las Vegas is down slightly from late February race in 2021. That exposure now comes not just from TV, but through streaming platforms, attendance, and even social media. This seasons playoffs increased for the first time and now sits as the best viewership since the 2019 season. It was a successful. That race had 1,279,000 viewers with a rating of 0.72. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); Daytona 500 ratings history (1979-present), 1979-2004 numbers from Sports Business Daily. (The 2023 Martinsville audience was larger, but that was entirely due to last year's race being on a Saturday.) I think that you will see us take a hard look at race lengths over the course of the next two or three years. Home Daytona 500 ratings history (1979-present). NASCARs popularity is down and the ratings reflect it. After years of decreasing numbers, a boost in viewership is very positive. So 16% drop in terms of total TV consumption of those TVs that are actually tuned in over the last two years, NASCAR shares up 18%. Overall, NASCAR's viewership as an individual motorsport has been in decline. In an era of falling TV ratings across nearly every sport, NASCAR has continuously been used as the archetype of this decline. (Photo by ISC Images & [+] Archives via Getty Images). So if you think about where we were in 2018, when we started to make a number of the systemic and seismic changes to the industry between bringing NASCAR and ISC together and SMI going private, I think if you think about where we were in 2018 following a wave of driver retirements Jeff Gordon, Tony Stewart, Dale Jr. that certainly had an impact on viewership. Are you interested in testing our business solutions? Not just from a financial perspective, but from what is the distribution sweet spot that makes the most sense for our industry and our fan base. Show sources information You hear often it should be around three hours. 3 min read. What really has allowed that change to be possible is a lot of the recent scheduling changes that weve made. The NASCAR Cup Series rolls into the Mid-Atlantic to take on the Monster Mile on Sunday. This was 9% less than last years race in Las Vegas, which attracted a total viewership of 4.396 million. Steve Phelps, NASCARs president, had an interesting comment when he spoke to reporters, saying that NASCAR is the most stable sports property on television since 2018. When we go up against the NFL on a cable race, were usually in a 1.3 to 1.4-1.5 range. Youve seen a lot of change in our industry over the course of the last two or three years. He said its important to look at the bigger picture, a bigger picture that shows how media is consumed. Its certainly healthy in terms of eyeballs, Hebrst said. Too many breaks in the race for me to keep watching. NASCAR TV Ratings: Every NASCAR Cup Race Since 2011 - TobyChristie.com This comes after the first complete season of the NextGen car with many notable events, such as the Busch Light Clash and the new event at World Wide Technology Raceway. NASCAR FOX viewership up double-digits - Sports Media Watch It has been a challenge for the sport to consistently grab the attention of its audience; however, there are reasons for optimism as the 2022 season represented a step in the right direction. There is a lot of tradition in these race lengths. Most Super Bowl wins by NFL team 1967-2023, Average ticket price in the NFL by team 2021, FIFA World Ranking: top male soccer teams 2022, Athletic footwear global market share by company 2015, Health & Fitness Clubs - Statistics & Facts, Sporting goods industry in the U.S. - statistics & facts, Profit from additional features with an Employee Account. (Just in case you were wondering, Fox is unlikely to name a replacement for Darrell Waltrip if he is replaced, that is though we should find out more next month. And I feel like were peaking at the right time, for sure. (Photo by AaronP/Bauer-Griffin/GC Images). From the Aug. 22 Michigan race to Sept. 26s Las Vegas playoff race, Cup Series races saw six consecutive weeks of year-over-year viewership increases, the longest streak since 2011. It was not a great race. In fact, Talladega proves that it is not simply a TV problem. winning the Monster Energy NASCAR Cup Series Ford EcoBoost 400 and the Monster Energy NASCAR Cup Series Championship at Homestead Speedway on November 17, 2019 in Homestead, Florida. This year's Daytona 500 was watched by 8.17 million total viewers, or an eight percent decrease from the year before. It was a successful year as the sport averaged over three million average viewers per race. NASCAR Cup Series average TV audience in the U.S. 2022 - Statista Many fans, especially those who might want to disparage the sport, dont understand that just because the TV numbers are down or not at the sky-high levels they once were, doesnt mean NASCAR is facing any sort of loss of popularity. Ill tell you ratings: We would do about 0.9 to a 1.0 to a 1.1 for midweek races (on cable) on a Wednesday, and theres a lot of stress on the industry to do that Sunday-Wednesday-Sunday model. The rain-delayed 2021 Daytona 500 had a 2.8 rating and 4.83 million viewers, marking the lowest rated and least-watched edition of the race. Lets take a deeper look at the data from the last five years. What is NASCARs perspective on this criticism? I think the 1979 and 2013 Daytona 500s had artificial bumps in ratings/viewership because of a snowstorm in the Northeast in 1979 when people stayed home and watched the race that wouldnt have otherwise. . I probably would have been in a different position if the rights deal came up in 2018. In other NASCAR action, Saturdays Xfinity Series race at Talladega averaged a 0.8 and 1.31 million on FS1, down from last years race on FOX (1.3, 2.06M). (June 16, 2022). You will find all of your NASCAR ratings coverage at Sportsnaut. This is no different with sponsor-centric NASCAR, whose teams, in part, use television air time as a selling point to potential partners whose brand could be seen by millions of viewers. We could shorten the season in terms of the number of races, which would have an impact on industry sponsorship, economics, the number of dates the tracks get, and certainly the size of our TV deal.
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