Is it just as easy as do a background check on your people? It was selling like crazy. Everybody thought I was nuts. Joe: Well, for example, curiosity. You do have a website, dont you? He said that keeping track of revenue and expenses was becoming really painful. I read every book I could read on copywriting, marketing. Andrew: At its height, how much did BluBlocker generate in revenue? ", "I really appreciate your input. If you havent read his book The Adweek Copywriting Handbook, you need to get your hands on it now. Theyre copying them by hand. Not the ion generatorlet me talk about something else. The genius of Jay Sugarman Even if youre not musical, you know something is off and it ruins the experience. I fly back to Chicago, my hometown. Italy can make you think of pizza, pasta, and soccer. Anyone who wants to should actually just ask for that card. I started the interview with a story and then I look down at the time and I say, Im two minutes into this interview already and all I did was talk. Joesugarman.net has servers located in Brea, CA, 92821, United States. I had to fill that one page and I only had like a couple days to do it. That was huge. You can charge more for the product and there is increased desire when a problem needs to cured. Joseph Sugarman is Chairman of JS&A Group, Inc., BluBlocker Corporation, DelStar Publishing and President of a bio-tech company, Stem Cell Products, LLCall based in Las Vegas, Nevada. But not everything could be a winner. So I went from selling electronics to all of a sudden my focus was totally not on BluBlocker sunglasses. The one you love is going to love.. Heres a final piece of Joseph Sugarman wisdom: Sugarman states that he had more failures than successes in his career. Joseph Sugarman became one of the most successful direct marketing copywriters of the last century. From the start of Bidens presidency until July 2022, the economy averaged a net increase of 553,000 jobs per month. I found that to be true. T-O-P-T-A-L, Top as in top of the mountain, Tal as in talent. Andrew: I hit the mute button and I sneezed. We were the first ones to introduce many of these innovations in electronics. Then I get a call from the manufacturer. But how would you understand that people were intimidated by installing a thermostat? Im most proud of that because it took guts to do it. Was there a way for you to follow up with them? My brother looked around at the house where the wedding would take place and said, This is giant. We used baseball stars. Books by Joseph Sugarman Is it Top Talent or Top. I could use those principles and make the newspaper really very, very popular. Thats exactly what I did. When I became that expert, then ideas would flow to me. It was so difficult to sell. Joe: Well, I guess acquiring it was easy because I had the money from my BluBlocker experience. Magical Branding. The guy is living in a different country. Web Joesugarman.net ranks 1,666,347globally on HypeStat. And then the other thing that Im most proud of is the fact that we really initiated and started the toll-free number. Joe: Well, it depends. Bye everyone. We sold 20 million pair. Who is Joseph Sugarman? A household name (if your house is actually an advertising or copywriting We were driving to see a new product. Youve got to have a signature of the customer. I said, Wait a second. The part that Im amazed at is that you would come up with this creative way to poke people to get their attention with this offer that I dont know where it comes from. Andrew: I found in software that talking to customers is really important, to understand what they need, to understand how to create it, to understand if theyre following along with the flow of the software, to understand if the ads theyre writing and the landing pages all communicate things that matter to your customer. Why should we, when were creating a product and then selling it, if its software, tell people how they came up with this? Get the best of the best right now. I have so much fun at restaurants. Joe The first sentence of the copy should be short and brief and everything but should lead you to the second sentence and the third sentence and the fourth sentence. If anyone out there is listening and wants to try Toptal instead of doing all these interviews and hire the best of the best, go to Toptal.com. A great example of this is when Cycle magazine sent an advertisement to Joseph Sugarman himself. But heres the catch They used his EXACT design and copy style to grab his attention. While it couldve greatly backfired, Joseph found it entertaining and bought ad space in their magazine. I can't express how much to say thanks to him especially in crafting my own business. My customers are paying me to learn. Ill help out just so I can learn from you, and ended up being there. All of the elements within an ad, whether its direct mail, a landing page, or other material, is to get the customer to read the first sentence. Instead of trying to tell you what a great product the MagicStat Thermostat is, were going to tear it apart unmercilessly. And then you go into, When we first saw the MagicStat, we took one look at the name and said yuck. And you just keep going from there. Joseph Sugerman lives in Beverly Hills, CA; previous city include Los Angeles CA. The designer's estimated net worth is about $700M. Welcome, robot overlords: The best AI tools for copywriting in 2023, Copy By Committee: why the world would be a better place without it. Andrew: Are you giving me your credit card number? by. Forbes Joseph Sugarman also called this harmony. So storytelling, why is storytelling so great? He wasnt really satisfied. Andrew: Which of your ads were you proudest of that looking back, you feel like, This is the one that I would like to be remembered for?. Its an immediate turn-off. What do I have to lose?. People loved it. You were selling them for $400, which was still much cheaper than people expected. Andrew: Okay. The total combined net worth of this years billionaires is $8 trillion, down from $8.7 trillion in 2020. Why do I care about how you discovered the BluBlocker sunglasses? Thats why its extremely important to make sure that the introduction to any ad is irresistible. You can see the name of Burt Sugarman in the credits for the shows that go back as far as the early 1970s. Mary, his wife, has a net worth of around 100 million dollars. Ive got an idea. Such as: And its not just the first sentence. I recommend creating a flowchart or skeleton of your project before you begin writing. ' He finds by admitting that he doesnt know everything about what hes about to tell them, it takes away the hammer they want to beat him over the head with and it allows them to accept that the rest of what hes saying is truthful and hes not coming to pump himself up. Go sign up and Im looking forward to talking about you in a future Toptal ad there. I learned more from the seminars than the students did. Also we grew hair, which was a very interesting concept. ' I put that in there. I found out. How Drip started as a widget and was acquired by Leadpages for a Building a $200k/mo digital marketing agency from the ground (using How to grow your audience (Using an Ambassador Program). And in order to know what would appeal to both parts of my brain, you would need to have discovered my motivations. Joshua Suherman Net Worth 2023: Money, Salary, Bio I just became an expert in that particular area. Andrew: Let me break that down. The catalogue industry just grew dynamically from that point on. And some customers told Sugarman theyd cut the ad out and filed it away ready for when they needed it exactly as predicted. And then as an advanced concept, this is called Triggers. Its the psychological triggers that cause a person to buy. Didnt you also buy a newspaper in Hawaii, in Maui? Its everything you need to forget about your bookkeeping, without actually forgetting about your bookkeeping. I really learned a lot just by teaching what I knew. He wanted to get a good sense of where his business was month to month. Please enter your email address to continue. Andrew: It was something about the MagicStat maybe and its okay if you dont remember. My purpose in life to leave a legacy of helping people live long and healthier lives and I sincerely believe we have the technology and the products to do that now, says Sugarman. So we had to drop the line because we were depending on him for the research and for the results, but he didnt supply it. Want to Read. But most importantly, every great ad is based on emotion. Theyre annotating them. Burt Sugarman Net Worth Over the last 18 years, insiders at MGM Resorts International have traded over $400,001,568,942,252 worth of MGM Resorts International stock and bought The list goes on. $100,000 - $1M. I should do a one-sentence description of who Joseph Sugarman is and just move on. But I went with a story because it felt right. How do you come up with ideas like that? I couldnt even my parents to let me grow my hair a little bit longer. My competition, my competitors, I was always friendly with them. Position your product as the cure to a situation rather than a prevention. I used to read his book instead of hanging out with my friends when I was in school.. What are you going to be when one of my audience members shows up at your place and says something similar? You mentioned earlier that you didnt have any experience with television but you decided not only to create your first infomercial but to also star in it. BluBlocker sunglasses, that was my total focus. Thats the case with BluBlocker. Thats how Sugarman was able to keep a prospects attention throughout a whole page of copy. I want to find out where his creativity comes from and how I could express that kind of creativity too. The following copy is first on their Quality page as they know everyones priority when it comes to food and drink is the ingredients. While it couldve greatly backfired, Joseph found it entertaining and bought ad space in their magazine. In 1979, Sugarman was selected as the Direct Marketing Man of the Year in New York. ", "Carmine is such a generous man. You can then rearrange them to make the most logical sequence and to align with what customers are thinking. Do you have any f---ing idea how For more on this, take a look at the Hierarchy Lens from our unique quality assurance methodology, the 13 Lenses. Joe Sugarman: Building a Legacy of Helping People Live Healthy The more you do, the more things you do, the greater the insight that you can get and more creative you can become. I work at the Four Seasons hotel, but why dont you come out to my property where Im babysitting, so to speak, and its beautiful out here and well do the interview out here. So I said, Okay, fine.. So I said, Let me know. So we did the interview, and then about a month later I get a call. Whats that doing here? Every word you use in an advertisement paints a picture in the mind of consumers. This is his home where were doing the wedding. I said, Yeah, I know him. Would you? So its just writing in general. The guy was going out of business who owned it. We were in Walgreens for almost 20 years selling at retail. Celebrity Net Worth pegs Bidens estimated net worth at $9 million, however. Andrew: All right. He then describes the features that ought to give the reassurance he doesnt want to promise. Isnt it JoeSugarman.com. Trust is another issue, another trigger. Joseph Sugarman is a legendary copywriter and bestselling author. Andrew: Makes sense. He didnt want to make any mistakes. This sucks the reader into the copy and they cant help but flow through the remaining ad. Joe: Right. Andrew: To teach the people at Google how to write more effective ads, even people who have incredible stats but they want you to do it for them and teach them? Joe: If you want, you can send me a stamped, self-addressed envelope and everybody that does, I will send them a Batman card. Today hes here. Im preparing an eight-page catalogue for United Airlines, eight pages, one of the pages dropped out because the company went bankrupt. Its fine. Joe: At the height, of course, we were selling 300,000 pair a month. Where do we mail for that? Your email address will not be published. Catalogues literally becameit started a whole revolution.
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