Brands that play on trust and transparency, as well as those with science-backed credentials and clinical efficacy will continue to resonate well, said Kayla Villena, a beauty and fashion consultant at Euromonitor International. In recent, several Chinese brands have known incredible market growth in terms of sales, and consumers are involved in political tensions between a few countries, they prefer nationalism and are more and more tempted to shift to local brands that are both qualitative and cheaper. Once orders ship, customers receive a confirmation email with a tracking number. However, the process is kind of the same as Tmall, and it will be difficult for smaller companies to be allowed to sell on JD.com. The market for anti-pollution products is driven by the increasing beauty consciousness of young people that want to keep their skin healthy and young, especially when it comes to the Millennial and urbanized population, which needs profound skin cleansing due to pollution. It has changed the way of advertising, with the rising popularity of sales agents on Douyin, but mostly to the emergence of KOLs (Key Opinion Leaders). The serum is a great addition to your beach bag after days spent in the sun. We want to explore Chinese market which insists, animal testing. The potent YANA daily collagen shots (28 days) help to stimulate collagen production for noticeable improvements. Those who love this product have written that they quickly see noticeable results. Their skin is also very sensitive to external aggression (pollution, wind, dust ). According to the specificities and particularities mentioned earlier, you can focus on the following products: cleanser, lotion, toner, mask, etc. Tmall is the most popular e-commerce website in China. Skincare involves a range of beauty regimes for maintaining healthy and nourished skin along with relieving numerous dermatological ailments. Dave Goldstein, the chief executive of Image Skincare, added that partnering with Tmall also helps cement the brands future growth. There are generally four online selling platforms for skincare in China: Tmallis the most popular e-commerce website in China. my name is Frano Leko from Croatia/Bosnia and Herzegovina and I am directly producer and exporter of ORGANIC Helichrysum Italicum OIL, 100% pure. Image Skincare founders Janna Ronert and Marc Ronert decided to enter the beauty market in China, with a recent boom of clean beauty among health-conscious consumers. As mentioned before, white skin is still synonymous with beauty in China, as well as in most Asian countries In China, most facial products have whitening agents included. In short, just because a beauty product is made in China, does not mean it's tested on animals. Mattifying moisturizers are also perfect for them, as well as masks and scrubs. Indeed, the trend towards healthy is increasingly present in our environment is affected many sectors including skincare one. This Image Skincare review took to the internet to find out more about the brand and their products. Click here to claim your box. Your email address will not be published. Delivering hydration, elasticity, and brightness to the skin, this product has a citrusy scent that invigorates the senses, reminding you of the potent, plant-powered vitamins inside. Your email address will not be published. https://crueltyfreekitty.typeform.com/to/wL0417WK. With a population that is ready to spend more on skincare products, many brands were able to successfully establish themselves in China. Dont hesitate to leave us a comment or contact us to discuss your future in China! How to shop cruelty-free at drugstores, Sephora, and more. Chinese consumers are increasingly sensitive to environmental issues. As a matter of fact, Chinese consumers will be more likely to trust a KOL than an advertisement. . Clean beauty products have gained traction in China as the coronavirus pandemic made consumers more health-conscious. Baidu is a whole ecosystem of platforms, that is very helpful for building brand awareness and good e-reputation. Gold Bond has never tested on animals and does not sell to China according to their website. Synonym of social success, having white skin is deeply linked with a personal investment in cosmetics, in extension with wealth but also modernity and cleanliness. They engage in numerous skincare practices, applying many cosmetics that are minimizing skin aging effects, pollution effects, etc. As changes to the laws requiring animal testing for imported cosmetics in China come into effect, RedFern Digital speaks to Mette Knudsen, CEO of certification and regulation compliance company Knudsen & CRC., about the specifics of the changes and the implications for foreign brands looking to tap into the cosmetics market in China - including the new requirement to appoint a liable safety . The growth of the market allows it to offer individuals innovative products and meet their expectations and make a name in the industry. Indeed, the brand offers high-quality products and premium products. Considered the Chinese Google, Baidu is the most popular Chinese search engine and stands as the 5th most consulted website in the world. We offer products that are paraben-free and are without the use of . Launched in 2008 by the giant Alibaba, Tmall is mainly focused on big companies. Click here to download. According to this graphic, we can see that the two leading countries in terms of skin care products in China are Japan and Korea. Fenty Beauty Case Study - An Indie Brand that Turned Global. Most of their products are affordable, but a few can get a little pricey. At the moment China is the third-largest market after the US and Japan, which accounted for (respectively) US$19,420 million and US$18,770 million in 2022. They are not animal tested. Made with high-performance ingredients to deliver fast results, this cream works to illuminate your skin after the first few applications. They own several perfume brands (Guerlain, Givenchy, Fendi) and focus on high-end cosmetics (Make Up For Ever, Benefit) and skincare (Fresh). Are you telling us that in all truthful ness you know FOR SURE that while these brands are being MADE in China theyre somehow getting under the animal testing radar, and that you know for SURE that theyre NOT being sold there? To be able to sell on Taobao you will need to find a Chinese distributor or have a Chinese entity to be able to start your own flagship store on the platform. If you cant find the product you want in store, mention your interest to the store manager. Due to their culture and the several scandals related to hygiene in China, these kinds of natural products are gaining more and more attention. Online only. And doesnt irritate sensitive skin.. Douyin was able to break ground in terms of marketing strategies and communication between brands and consumers. Simple is a particular case, because although they do not currently sell in China, they open themselves up to the possibility in the future. Thanks to WeChat, you will be able to create H5 Brochures, promote your products through Wechat moments, create your Wechat Official Account where you can send something like our newsletters, or even create your own WeChat Store. Therefore, this is why the Chinese market represents a very good opportunity for skincare brands looking to expand their activities overseas. Image Skincare is a clinical brand that offers scientifically proven formulas. The application has more than 14 million consumers. The success of the brand was huge. The company is positioned as a leader in several product categories, luxury, makeup, dermo-cosmetics and skincare. Fighting against UVA and UVB rays, this tinted moisturizer uses Multi-action Digital Aging Defense to guard against blue light and pollution, resulting in envy-worthy skin. Those numbers are even more impressive when compared to the rest of the world where the global average rate was 5.8%. My esthetician recommended this for my skin and it has cleared my pimples coupled with a regular cleaning regime and once a month facial treatments! Based out of Florida, the brands products are sold in treatment centers and spas in over 60 countries. Over the years, beauty products are now part of their daily routines, and taking care of themselves is much more important than twenty years ago for example. As mentioned earlier, Chinese society describes the ideal woman as Bi f mei (white, rich, and beautiful). I just wanted to say thank you,and keep the pressure on these brands making false claims. Thus, this is why the Chinese skincare market represents a very good opportunity for those who want to do business in China. The brands that have getting PETA certification while also selling in China are all big brands owned by giant corporations. Therefore, you have to know the market trends in order to adapt your products to Chinese consumers. Tmall really owns the beauty market in China, and theres no other place to be, Goldstein said. To stand out you must choose a packaging that will attract their attention: focus on the colors, the way to open the package, the size, the material used, etc. Standard shipping usually takes about 3-5 business days, but your order can take up to 7-10 business days to reach you. Over the years, it has grown to become Chinas foremost shopping platform in terms of beauty, fashion and luxury products. Stem cells are biological heroes in their extraordinary ability to promote collagen production and become specialized cells. As you know how skeptical I am of PETA, let's dig deeper. Dermalogica Dermalogica is a brand that has been formulating professional-grade skincare since 1986. They are partially made with organic, natural ingredients. Here are a few skin care brands to add to complement your list: alkmene (for acne prone skin), aldoVANDINI (smells good, looks gorgeous), numis Med (ph5.5 for sensitive skin). However, there's no conceivable, or reliable way for them to bypass post-market animal testing. Vitamin C is also proven to brighten skin, rejuvenating it for a luminous, youthful appearance. One pleased customer wrote, My nails, hair, and skin have improved after only a short time using the product. Mattifying moisturizers are also perfect for them, as well as masks and scrubs. As of 2022, Xiaohongshu is boasting over 300 million registered users and 85 million monthly active users. Many buyers note that this product has worked wonders in clearing up and maintaining acne-prone skin. "As a major leading brand sold around the world, Dove has taken a global stand and gone one step further. The cleanser has a refreshing, tingly sensation thanks to menthol, helping to cool irritated and acne-prone skin. Could you send me your case studies too? When looking at Chinese brands, we can see that they have a few advantages compared to foreign brands: Among all of the most popular brands in China in terms of skincare products, LOral remains the market leader with its well-known brands such as La Roche-Posay and Lancme. If you are interested in finding a Chinese skincare products distributor, we can help you with the search. China has embraced the arrival of online commerce and has become a juggernaut in the distribution and development of sales and social commerce platforms. After you get your RMA number, you will need to send your return to: If you require any other information that this Image Skincare review did not provide, you can contact their customer service team Monday-Friday 9 am 6 pm through phone (1-855-791-5800) or by email ([emailprotected]). Can you please explain to me by email possible, as Ive gathered up all of my NYX, Too Faced, Urban Decay, LA Girls, LA Colors name ( Quite a HUGE lot) to bring back, when I saw manufactured in Taiwan on the back of several of the packages. The 1.7 fl oz product is only available from a licensed Image Skincare professional. It also involves not selling in China, and not testing on animals where required by law. I also contacted the brand directly to confirm their cruelty-free status. Then, following its economic growth and opening to the world thanks to digitalization, Chinese consumers have developed a strong interest in beauty and skincare products over the last few years. Customer service is great! Chinese consumers are increasingly sensitive to environmental issues. Your email address will not be published. Image Skincare is a clean, clinical skincare brand that uses a mix of science and nature to deliver effective results. I am the owner of company LEKO ESSENCE d.o.o. Packed with antioxidants, the Image Skincare VITAL C hydrating anti-aging serum helps your skin fight off environmental stressors like pollution and UV light. Thus, you have to be quicker than them, creating more creative packaging. So, Chinese consumers prefer whitening products to tanning creams. Consumers in China can purchase Simple products only via cross-border channels & cross-border e-commerce, neither of which require testing by local authorities. If you return your product after 30 days, a 20% restocking fee will be deducted from your refund amount. This channel of distribution has become a lever facilitating purchases for individuals. Some brands are even claiming to sell in mainland China while remaining cruelty-free. She said it is critical to experiment with innovative tools to stand out to Chinas discerning consumers, who are constantly exposed to many options. They have an impressive following of 185k clean skincare lovers on Instagram and 100k on Facebook. I searched for official press releases from PETA or from the brands themselves. You can also start an official account on the platform, where you will be in touch with the consumers in the Chinese beauty market, posting announcements, special deals, and so on. For their skincare routine, Chinese consumers are using several products to exfoliate, wash and take care of their skin. The mix of cosmetics and pharmaceuticals is becoming more popular in China because it meets dermatological needs in addition to purely aesthetic needs. registered in 2016, specialized in farming, cultivating and processing of ORGANIC Helichrysum Italicum OIL. Yes sure. As a result of urbanization and modernization, growing disposable income, and social media, the beauty, and skincare market is facing a burgeoning demand for higher quality and premium products. With 1.26 billion monthly active users, it is the most popular messaging app in China but it also has a large ecosystem of services. Another important fact that can explain why foreign brands are popular in China is because Chinese consumers tend to be extremely cautious when buying skincare and beauty-related products. You'll find all their statements below. In 2018, was listed on Forbes Top 50 Most Innovative Companies in China 2018 list. Intensely soothe and perk up skin with this brightening 1.0 fl oz product for $52. Bring it with you everywhere you go, and never worry about supporting animal testing again. One ecstatic user had this to say about the face wash: Love love love this product! As mentioned before, white skin is still a synonym for beauty in China, as well as in most Asian countries In China, most facial products have whitening agents included. Physician-formulated, their range of products helps users solve a number of skin concerns and restore confidence. China is a country where digital has become an important part of the daily lives of its people. They're currently in our grey area. 15% off IMAGE cleansers. It used to be an indie brand that turned global since it is now owned by the LVMH group. Does companies that are at risk of post market animal testing need to approve those testings? I never realized Peta did this. JD.comis Tmalls main competitor, being another popular e-commerce website in China. Give a gift that's just their style. Indeed, during its revolution years, the beauty products market was considered non-existent. Jumei is a large Chinese cosmetics website, with a share of 22.1% cosmetics sales in China. China has in fact relaxed its animal testing laws, but the fact remains that in 2019, . I just dont get it. As you can see above, anti-aging, natural and genderless cosmetics are the biggest trends in the Chinese skincare market. Thats why doing partnerships with KOLs is a good strategy to gain visibility on the market and win Chinese trust. Call Us Toll Free. It also offers a live-streaming service, which generates crazy sales in the skincare market in China. After ranking . It is estimated that 48% of Chinese consumers have Japanese skincare products, 44% have Korean products and 32% have European products. Reply. He hopes that finding success in China will help pave the way for expanding the business into more Asia-Pacific markets. Cosmetics market value in China 2013-2023. As mentioned earlier, Chinese consumers habits are extremely different from Westerners. Our parent company Unilever actively collaborates with the Chinese government to develop and apply non-animal approaches.". This means that their products could technically be removed from the shelves in China and tested on animals. This is a response from Simple's official Twitter account: "Simple does not test on animals and has not done so for many years. Their skin is also very sensitive to external aggression (pollution, wind, dust ). They are also more open to Western influences and prefer to invest in quality products. Among the best-selling skin whitening products in China, P&G's high-end skincare brand SK-II remain one of the most lauded. Get $109+ worth of cruelty-free and vegan skincare, makeup, and hair care for as low as $34.99. In 2002, Ronert decided to formulate a hydrating serum in her Houston apartment when she couldnt find products without harmful chemicals that could treat her rosacea, a skin condition that causes a flushing redness or pimples on the face. Introduced in 2011 by Tencent, WeChat is one of Chinas top tech companies. After years of practicing this philosophy, the brand's physician-formulated products and treatments have earned rave reviews, won countless awards, and . We've used non-animal approaches to make sure our products are safe since we were acquired by Unilever in 2011 and no government body has performed animal testing on our behalf. To return products purchased with Afterpay or ZIP, please contact the IMAGE Skincare Customer Care Department at 1-855-791-5800 or customercare@imageskincare.com . But the big problem here, in my opinion, is that PETA approves brands that sell in China as cruelty-free. This surprising growth of the skincare market in China in comparison to Western countries stems from the fact that Chinas growth didnt happen in the same way and at the same time. JD.com is Tmalls main competitor, being another popular e-commerce website in China. The Ordinary Glycolipid Cream Cleanser. This happens when the Chinese government removes products from the shelves to test them on animals. According to this graphic, we can see that the two leading countries in terms of skin care products in China are Japan and Korea. Are cosmetics made in China cruelty-free? For example, even though cosmetics and skincare products were at first mainly used by female consumers, male consumers are now more inclined to use skin care products as part of their daily routine. International brands are eyeing business opportunities as the . In addition, younger people tend to focus more on their appearance in terms of fashion and brands than the older generation. There are a few customers who did not notice a change when taking these shots, but the majority of negative reviews are about technical issues, such as not being able to open the bottle or an order not being shipped.
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